Marketing Product Strategy – Fill the Biggest Need

It has been quoted that there are two things certain in this lifetime, death and taxes. Now, it would seem to me, if a savvy marketer was to create an effective marketing product strategy, she would want to market a product that people actually need. According to the first quote, there are really only two needs in this lifetime. Those two needs are air and money. No air results in death. No money results in evasion of our requirements.

Enjoy the free air. Air is not such a perfect marketing product strategy, because, even though it is a need, it is also in great supply. It wouldn’t even do us much good to market air to someone who lacks it. R.I.P. my needy customer of air. Sadly, we must let go of the idea of marketing air.

Everything but air can be bought with money. Yes, even love. Don’t believe me? Go visit your local pet store and ask for their unconditional animals’ love for free. Sorry, the door’s that way. It has even been noted that the hardest strain on a loving marriage is finances. Love may make the world go around, but it is money that pays for the ride. Money buys food, and it even buys water. The only thing it doesn’t buy is the thing we cannot market, because that is free.

So if we are to choose a marketing product strategy, doesn’t it make sense that we market something everyone needs? Doesn’t it make sense to market money? We could market the dollar bill, but honestly, what would be the point of that? Yes, there must be a marketing product of money that holds its value, even in the worst economy.

Doesn’t it make sense to market money that holds its value? Doesn’t it make sense to market something our DNA already knows? Doesn’t it make sense that our marketing product strategy focuses on gold and silver? Doesn’t it make sense that gold and silver be crafted in the form of collectible money?

If you are not directly marketing gold and silver money, graded, U.S. mint collectible money, my friend, do you think you should? Any other product is targeting a niche. Niches are market segments of people with specific needs. Have you ever heard of someone saying, “yeah, I just don’t need any more gold and silver coins.”

You see, your product may be excellent. It may be quality. Your product may solve a problem. Your product may even come in bulk. But the best marketing product strategy ought to focus on a unanimous need. Ideally, a marketing product strategy should focus on U.S. graded money, in the form of collectible gold and silver coins. Everybody needs it. Everybody wants it. Everybody requires it.

However, not everybody deserves it. Yes, I said deserves it. The feeling of deserve is actually created within. Sadly, not everyone feels they deserve it. You may have the best marketing product strategy. But until you feel you deserve to market the best product in the world, you will choose something else period. Isn’t it time you said enough is enough? Don’t you deserve to market the strongest product?

An Unbiased Look At Affiliate Marketing Products, And Its 7 Best Niches For Both Men And Women

A business in which products and services are distributed through a network of people is known as network marketing, affiliate marketing or multi level marketing (MLM). These transactions could be executed online while in the comfort of your home. Those who want to become affiliate marketers will find a variety of companies out there, and an even larger selection of products. However, differentiating the top affiliate marketing products from the rest can prove to be a tricky task since there are so many options. So for you niche-seekers that are looking for a Plan B to some day replace Plan A, in no particular order here are my top 7 choices:

1. Auto Accessories

Let’s face it. Automobiles are a necessity in today’s world for both men and women; not to mention, newly licensed teenagers. Our vehicles are a reflection of us and we jump at the chance to personalize it with accessories that would be uniquely in compliance with our individual personalities. There is a definite market for this niche.

2. Cosmetics

It is quite clear that women tend to be rather conscious about their appearance. For that reason they don’t mind spending money to enhance their beauty. Cosmetics, therefore, are ideal affiliate marketing products. However, rather than going for general cosmetic products, select one from a specialized niche. Like mineral makeup. Mineral makeup is a relatively new market. Catching on in 1998, it has gained popularity for its non-irritable ingredients. Even Mary Kate and Avon has recently jumped on the band wagon. Can you say “Ching-ching!”

3. Children’s Clothing and Toys

As long as there are children, there will always be a demand for children’s clothing and toys. Parents spend loads of cash to buy the best clothes and toys for their kids. Thus, a substantial amount of money could be made in this niche as an affiliate marketer. Coming from a father that loves to spoil his newly arrived baby-girl, I’d probably be your best customer!

4. Natural products

Also known as organic and ‘Go Green’, rather it’s for medicinal purposes, vitamin supplements or household cleaning products, there is an astonishing demand for natural or chemical free products. By the way, both phosphate and sulfate-free hair shampoo for women is also a winner!

5. Vacation Packages

In truth, there are a ton of vacation junkies out there, looking for the best deal on airline tickets, 4 to 5 star hotel rates, tourist attractions and more. Becoming an affiliate marketer in this niche can not only be lucrative, you and your family can also take advantage of the deals that you are promoting and take multiple trips yourselves. There’s nothing like having the freedom and resources to hop on a plane and leave everything else behind for a few days. It’s a necessity, and it’s called self-rejuvenation.

6. Self-Improvement/Help Products

Careers, friends and self-confidence are things that people want to gain during their lifespan. And for most, they’d like to make this happen sooner than later. Therefore, they are not shy about purchasing products that would lend a hand in helping them find a better them. The reason self-help products sell well is because everyone can benefit from it. Such products improves people’s lives. No sane person with this wish would dare frown upon it. In my opinion, self-improvement products is a must have in your arsenal of affiliate marketing products.

7. Vitamins and Anti-Aging Products

This is a very interesting niche. Although aging is inevitable, no one wants to look their age if they can help it. On the daily millions of baby boomers are surfing the web for age defying remedies. “Why” you may ask? Well the short answer would be to either maintain or get their youthful swagger back. There’s no need for them to be ashamed of this. We’ll all get there some day. Some sooner than later. Which is the reason I added this niche to my list. There’s a definite on-going market for it! On the other hand, health-conscious people are always in search of vitamin supplements. The market is large and targeting this market can be HUGE for your bank account!

Thus, it is obvious that the range of affiliate marketing products is rather extensive, and this is the reason choosing the right ones is not an easy task. While there are many other ideal network marketing products that you can take advantage of, the 7 that I mentioned above are my picks. Happy niche-seeking!

Winning Marketing Concepts Made Easy!

There’s nothing more vital to having a successful winning product that will improve your bottom line than having a winning marketing concept. All too often, products that have been promoted and hyped as being the “next big thing” have fallen on their faces because of having a poor marketing concepts. An example the author mentions of a product that got the ide If you are interested in improving your product’s image and increasing your sales, you owe it to yourselves to get, read, and study Martha Guidry’s latest book, Marketing Concepts That Win! One of the best aspects about Marketing Concepts That Win is that Guidry provides excellent examples and case studies throughout her book, and she offers tips, tools, and useful advice to help her readers refine the concept they’ve come up with so that potential consumers identify with the product more. For instance, Chapter 8, “Reason To Believe,” gets into the importance of the reason to believe, or RTB, to a product’s promise to the consumer.

RTBs are often built up over time, and it’s basically a combination of the branding of a product and its motto or other aspects of a company that have stood the test of time and which the public associates the company/product with. RTBs make the public look more favorably towards a new product companies come up with based on a belief system about the company’s track record and branding over the years. What the author terms “brand equity” plays a substantial part in this development of RTBs, as with Smucker’s slogan “With a name like Smucker’s, it has to be good,” or Apple’s image among consumers as being “hip, cool, easy-to-use,” and having “innovative approaches to technology.”

Chapter 4 goes into what the five basic elements are that comprise a concept: a headline, an ACB (accepted consumer belief), it’s benefit to the consumer, the RTB, and an effective wrap-up. It’s a very useful and informative chapter that analyzes what elements make the difference between a good concept and mediocre ones. With Martha Guidry’s guidance, you can learn how to formulate the concepts to sell your products to the widest audience possible.

What are some of the other topics that the book covers? The author takes her readers from the beginning stages she discusses in Chapter 1: Concept Development, to formulating an outline of a concept, to what she calls in Chapter 5 “CleAR,” thinking being the way to come up with the best concepts. The letters refer to “the intersection of three critical areas: content, language, and relevance.” Guidry goes into the importance of each off these three concept elements and how, when they’re effectively combined, they make the overall concept a stronger one that resonates more with consumers.

Marketing Concepts That Win! combines the knowledge of more than fifteen years’ worth of experience that the author has had in brand management, concept development, and research experience. Martha Guidry has walked the walk, having spent six years in consumer marketing for Procter & Gamble and Hasbro. She’s developed concepts to help launch new products for companies such as Arby’s, DuPont, Bush’s Beans, Amway, Pizza Hut, and Dial. If you are interested in marketing and branding your product more effectively, and want to develop a powerful concept to sell it, I urge you to check out Martha Guidry’s fascinating book today!There’s nothing more vital to having a successful winning product that will improve your bottom line than having a winning marketing concept. All too often, products that have been promoted and hyped as being the “next big thing” have fallen on their faces because of having a poor marketing concept. An example the author mentions of a product that got the idea of having a good marketing concept right is McDonald’s McCafe, that has successfully competed against brands such as Starbuck’s. If you are interested in improving your product’s image and increasing your sales, you owe it to yourselves to get, read, and study Martha Guidry’s latest book, Marketing Concepts That Win! One of the best aspects about Marketing Concepts That Win is that Guidry provides excellent examples and case studies throughout her book, and she offers tips, tools, and useful advice to help her readers refine the concept they’ve come up with so that potential consumers identify with the product more. For instance, Chapter 8, “Reason To Believe,” gets into the importance of the reason to believe, or RTB, to a product’s promise to the consumer.