Winning Marketing Concepts Made Easy!

There’s nothing more vital to having a successful winning product that will improve your bottom line than having a winning marketing concept. All too often, products that have been promoted and hyped as being the “next big thing” have fallen on their faces because of having a poor marketing concepts. An example the author mentions of a product that got the ide If you are interested in improving your product’s image and increasing your sales, you owe it to yourselves to get, read, and study Martha Guidry’s latest book, Marketing Concepts That Win! One of the best aspects about Marketing Concepts That Win is that Guidry provides excellent examples and case studies throughout her book, and she offers tips, tools, and useful advice to help her readers refine the concept they’ve come up with so that potential consumers identify with the product more. For instance, Chapter 8, “Reason To Believe,” gets into the importance of the reason to believe, or RTB, to a product’s promise to the consumer.

RTBs are often built up over time, and it’s basically a combination of the branding of a product and its motto or other aspects of a company that have stood the test of time and which the public associates the company/product with. RTBs make the public look more favorably towards a new product companies come up with based on a belief system about the company’s track record and branding over the years. What the author terms “brand equity” plays a substantial part in this development of RTBs, as with Smucker’s slogan “With a name like Smucker’s, it has to be good,” or Apple’s image among consumers as being “hip, cool, easy-to-use,” and having “innovative approaches to technology.”

Chapter 4 goes into what the five basic elements are that comprise a concept: a headline, an ACB (accepted consumer belief), it’s benefit to the consumer, the RTB, and an effective wrap-up. It’s a very useful and informative chapter that analyzes what elements make the difference between a good concept and mediocre ones. With Martha Guidry’s guidance, you can learn how to formulate the concepts to sell your products to the widest audience possible.

What are some of the other topics that the book covers? The author takes her readers from the beginning stages she discusses in Chapter 1: Concept Development, to formulating an outline of a concept, to what she calls in Chapter 5 “CleAR,” thinking being the way to come up with the best concepts. The letters refer to “the intersection of three critical areas: content, language, and relevance.” Guidry goes into the importance of each off these three concept elements and how, when they’re effectively combined, they make the overall concept a stronger one that resonates more with consumers.

Marketing Concepts That Win! combines the knowledge of more than fifteen years’ worth of experience that the author has had in brand management, concept development, and research experience. Martha Guidry has walked the walk, having spent six years in consumer marketing for Procter & Gamble and Hasbro. She’s developed concepts to help launch new products for companies such as Arby’s, DuPont, Bush’s Beans, Amway, Pizza Hut, and Dial. If you are interested in marketing and branding your product more effectively, and want to develop a powerful concept to sell it, I urge you to check out Martha Guidry’s fascinating book today!There’s nothing more vital to having a successful winning product that will improve your bottom line than having a winning marketing concept. All too often, products that have been promoted and hyped as being the “next big thing” have fallen on their faces because of having a poor marketing concept. An example the author mentions of a product that got the idea of having a good marketing concept right is McDonald’s McCafe, that has successfully competed against brands such as Starbuck’s. If you are interested in improving your product’s image and increasing your sales, you owe it to yourselves to get, read, and study Martha Guidry’s latest book, Marketing Concepts That Win! One of the best aspects about Marketing Concepts That Win is that Guidry provides excellent examples and case studies throughout her book, and she offers tips, tools, and useful advice to help her readers refine the concept they’ve come up with so that potential consumers identify with the product more. For instance, Chapter 8, “Reason To Believe,” gets into the importance of the reason to believe, or RTB, to a product’s promise to the consumer.

Network Marketing Products, Will They Make Or Break Your Business?

Network marketing products have been known to be some of the best products on the market. The network marketing business model allows for the company to cut out several levels from production of the products to the end consumers. With this strategy, comes the ability of the company to focus more intent on the quality of the network marketing products.

So there is no question why network marketing products are popular. However there is a big question from a business perspective. Does a product add to the ability for a person to attain more success in the mlm / network marketing / direct sales industry?

Now this is a somewhat controversial subject and you will get many different opinions about it. Some will say that the product a company has makes the difference between success and failure of all the distributors. From others you will hear that it doesn’t really make that much difference.

So who is right? Well, coming from more than 10 years of experience in the industry, most of the people saying that their products made a huge impact on their success, are usually some of the top income earners in their company. Many times they are saying this so that people in their organization continue to be on their autoship. There are some people who the products truly did change their life completely and in most cases these people typically stay consumers for life but never really build a business. Now of course there are exceptions to this, but in the grand scale of the industry this is pretty much the reality.

There are also a lot of people who even suggest how much success a person can have in business because of their network marketing products. You have probably heard someone say, “This product is so great, it basically sells itself.”

Well if that is really true, then I challenge the person who says this to take their product out of the box it came in, walk outside and put it down in the middle of your front yard. Now go back inside and check your company back office and see if you made any commissions. In fact leave it out there for a few days and then check your back office again. You will see that you did not make any money because the product did not sell itself.

In my opinion, network marketing products are some of the best products available. They have the ability to completely change an aspect of a person’s life, whether that be physical, mental or both. The more change a person goes through in their life as a result of the product, the more likely they will stay involved at some level with that company.

Now when it comes to building a business however, in my opinion, the product is not nearly as important as the person who is building the business. I say this because people do business with people they know, like and trust. A person will only join or become a customer if these three factors are met.

Think about outside of this industry for one second and look at your past experiences of dealing with different sales reps. There is usually some that you remember as being magnificent in answering all your questions and making sure it’s a great fit for you. There is also those ones that you actually left the store and bought it somewhere else because of the sales rep. The same applies with network marketing products and companies.

When it comes to network marketing products and the success in your business, in my opinion you have to be at least somewhat passionate about what you have to offer. This further enables your ability to attract people.

Now, with that said, since people do business with people they know, like and trust, I highly recommend you learn how to market yourself instead of your company or network marketing products. If you can learn how to brand yourself as a leader in the marketplace, you will attract far more people who want to be in business with you.

Unusual Features Of Internet Marketing Products

Some internet marketing products have unusual but helpful features. You should be familiar with those especially if you think your current software’s features are already limited.

What Are These Products?

If you are into online marketing, you should be aware of internet marketing products. Those are software or computer programs that are specifically and especially designed and developed to help online promoters carry out their tasks. Such products are featuring sets of features and capabilities that enable marketers to get more empowered when marketing across the online media.

Moreover, such products are not usually free. A marketer has to invest a significant amount of money just to buy, download, and use one. However, the usefulness and the potential benefits can easily compensate and justify the acquisition of one. There are many of such products that are promoted and sold online. But there are only a few that truly matter.

Various internet marketing products almost always have the same sets of features and usefulness. Those that offer more can be considered as good finds. Here are some unusual but helpful features that are offered only by a few of these products.

Guerilla Marketing Features

Some products can run features that guide or facilitate ‘guerrilla marketing,’ an undercover strategy of promoting products and services. Through the years, more and more companies have adapted and used this strategy to attract and lure more potential customers. The style used to be employed only by small marketers who cannot afford big budgeted marketing ploys. Now, even medium-sized to large online promoters employ it with the use of specific marketing products.

Guerilla marketing can be the best marketing technique you can use. If you are not familiar with this technique, several marketing software will lead your way. Conceal your ads in materials that consumers will not easily realize as promotional plots. It works.

Niche Marketing Guide

Many internet marketing products now offer niche marketing guides. There is a need to choose a niche audience, which will most likely buy and use the products you sell. You need to target your efforts to be able to run across the right and potential customers.

Some marketing products can guide you upon starting a marketing campaign. You will learn about your specific niche as well as the right sets of keywords, subjects, and marketing materials that should come with it. You can take a better chance of reaching out to consumers who can actually be persuaded to purchase.

Email Marketing

Have you ever received an email that turns out to be a sales page? Are you wondering where the company got your email address? Several internet marketing products can help you do it on your own. Now, you can use email messaging in marketing and promoting the products and services you sell or market. You can be surprised at how the task can be effective.