Affiliate Marketing Product: Keys to Finding the Best Products to Promote Online

If you are an affiliate marketer or interested in becoming one you probably realize that you aren’t going to make much money if the affiliate marketing product isn’t something you can promote profitably. Actually, there are 2 primary factors that need to be present for you to be a successful affiliate marketer-a product that people want and are willing to pay for and a productive landing page or site with great marketing copy that includes strong keyword optimization.

We can’t cover both factors here so we’ll focus on finding a great product to promote.

Ways to Identify a Great Affiliate Marketing Product

There are a ton of ways to find the best products to promote online but here are a few that are tried and true.

• People generally have the best success at promoting products on the internet that they have a passion for-things that they can get excited about. Passion for a product or service can be felt by potential customers when they read the marketing copy and can be a magnet for getting visitors to purchase a product or service. Therefore, the best products to sell online for you may be the things you enjoy and have the most interest in.

• The quickest way to identify lucrative affiliate marketing products to promote online is usually by signing up for one of the many affiliate marketing sites on the internet such as ClickBank, PayDotCom.com, or Clickbooth.com. These sites will provide good feedback on products that are selling well and have high commission rates within your chosen niche. This is especially true for beginners because these sites also provide great knowledge and support features.

• If you have been looking at some of the internet marketing resources available online, you have probably identified some promoters who you believe are competent and compelling. If they convinced you of their credibility, they have probably convinced others as well. These people will usually only promote affiliate marketing products or services they find to be legitimate and potentially profitable. Follow these promoters when you are building your database of useful internet resources, signing up for their newsletters and special reports. If they are promoting a product or service in their materials, it might be a good option for you to consider also.

• Whenever possible, try out the product or service before you agree to promote it. There’s nothing worse for an online marketer than to promote something that turns out to be a dog (sorry canine lovers). Just one bad campaign can damage your credibility within a niche which can follow you for a long time. Many suppliers will provide promoters a glimpse of their affiliate marketing products or services they sell online or even provide outright access to reduce anxiety and increase enthusiasm. This is a good sign that the product or service is worth promoting and you should take advantage of these offers.

These are just a few things to consider when looking for the best products to promote online. Your ultimate success in creating a profitable online marketing business will rest on each affiliate marketing product you choose to promote.

Marketing Products Online – 6 Ways To Increase Sales

1. Proper Basics

To successfully market products online, you need 2 things: a website (or blog) where you sell your products, and traffic (visitors). WARNING, your website or blog is something you will want to buy. It is not recommend to get a free one as the owners can delete or make changes to your site at any time. You need complete control over yourself and your product promotion, and owning your website is essential. For the web design or layout; see what other online marketers in your niche are doing to promote their products, and learn from them. The best design is popular design. Associate and link with people marketing the same products as you are online. That will create an image for yourself, which can eventually result in recommendations about you, and long term traffic for your promotions and products.

2. Promote Using Facebook and Twitter

This is great to let people know about you, your site, and/or what you are promoting. Provide links. There are easy and advanced strategies to set up your Facebook page and ‘like’ strategies to get lots of visitors from Facebook to your website. Twitter messages and Facebook combined can get the word out about the products you’re marketing online, and give you an initial burst of decent traffic.

3. Marketing Your Product Online Through Articles

Write short articles of around 450 words that target search-engine-friendly keywords related your product/niche where you give tips, advise, and helpful information within the niche – then directing the readers to your website through links in the article. Submit the articles to online article directories which already get traffic and rank high in the search engines. The more articles you have submitted on these article directories, the more traffic will your website get, and you will be more successful in marketing your products online.

4. Market Products Online Using YouTube

This strategy is really powerful. Although you can (and should) market yourself in the videos, you can create reviews on power-point presentations on future product launches of other marketers in your niche, record them, and post them on YouTube. At the end of the video you redirect them to your own website through the link at the bottom of the video. See thousands of visitors and buyers coming by simply marketing your products with this strategy.

5. Advertise Your Products Online

There are lots of misconceptions on how to properly market online using advertising, and most people do it incorrectly. However, it is very cheap and when done correctly; you can generate crazy amounts of sales.

6. Increase Sales By Learning From an Expert

If you want more sales through your marketing of products online, whether it’s your own or someone else’s product – you must learn from the best. Get an expert to walk you through the process, while watching his screen and following along, and make money as you progress.

Your, I Mean YOUR Marketing Concept

Let’s start with a definition:

Management philosophy according to which a firm’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and wants.

OK, it sounds rather clinical but it’s a pretty simple concept. Easy to understand but not so easy to implement. Every business is different and needs it’s own marketing concept. My marketing concept will not work for you because of many factors. Considerations to be made in every business include:

  • Your location.
  • Your products.
  • Your customers.
  • The time of year. (or month, or season)
  • Your competition.
  • If you are a physical location or an internet business.
  • Your budget for marketing.

Your marketing concept must take these points into consideration. Answer these questions and you’ll have a good grasp on what you need to do.

  • Your Location.

Particularly if you have a brick and mortar location, you need to know your area. Are you in an urban or rural location? What is the population of the area you want to serve? Are your potential customers willing to travel to where you are to buy what you offer?

  • Your Products.

What a your products and/or services? What sells best? What has the biggest profit margin? What is your “signature” product? What product or service is unique to you and your business?

  • Your Customers.

This is the most important item to consider for your marketing concept. We could spend hours talking about knowing your customers but for our purpose, let’s consider a few questions to answer. Are they mostly male or female? What is the average age of your best customer? Where do they live? What is the average income of your ideal customer? Write a paragraph or 2 describing your ideal customer. Do people shop online for the products that you sell? Are your products and/or services considered a luxury or a necessity? If you live in an area that is experiencing high unemployment, will people still be interested in your offer at the price you are asking? These are just a few questions to be answered. Given your particular situation, I’m sure you will come up with more.

  • The Time Of Year. (or month or season)

Many business marketing concepts have to take into consideration what time of year it is. Take for instance where I live. Here in Northern Michigan we live in an area that depends on tourism. In the summer we see a great increase in population and many businesses rely on good summer sales to make them profitable for the entire year. In another town, Frankenmuth, Michigan, much of business there is related to the Christmas season. (If you’ve never been to Frankenmuth, you owe it to yourself and family to make the trip. Especially to see my old buddies Kevin and Ron Kern at Kern’s Market!).

  • Your Competition

Knowing your competition is key to your success. What are your differences? Are your prices in line with the others? (Not that price is the most important factor, but it puts you in the game to be competitive.) Is your customer service better than theirs? If not, what changes do you need to make? How close are they to you? Do you compete with them or do they compete with you??? Think about it!

  • Physical store location or an internet business.

Depending on your focus, either or both can be very successful if you plan it out. Here are some questions. Is you store location easy access to walk by traffic. Does what you sell rely on impulse buying? What is your parking situation? Is it easy to get in and out of your store and does it have good handicap access? Do your hours of operation match with your customers shopping habits? Does your store have a public bathroom? Is the lighting good?

If you run an Internet business, how are your skills at SEM and SEO? Do you use WordPress for your website? How are your writing skills?

  • Your Marketing Budget.

Important here is, make a plan and follow it. Nothing will kill a great business quicker than poor funding. One of the great things about an Internet business is that it can be started and run on a shoestring, this isn’t meant to discourage you from a brick and mortar business, but it is the truth. Anyway, Questions: What is your largest funding source? Who do you have to answer to, if anyone, before spending money on marketing? How much does it cost for a Yellow Page ad? Is that where your customers find your products? Other places to advertise can be: local newspapers, Craigslist, Google AdWords, radio (can be a great source), TV, word of mouth (the BEST if your existing customers love you!) and some other things coming up that can really change the marketing game and give you the advantage you deserve.

This article is meant to get the old inventive juices flowing and I’m sure you can come up with many more questions to answer. As always, the more you learn, the better chances for the success you want. America is still the BEST place to be when it comes to business start up (and for everything else). Time to build your dreams. YOU CAN DO IT!